While he had already released a couple street albums, a handful of mixtapes, and plenty of Internet-uploaded tracks, All American is still rapper Hoodie Allen's official debut, being distributed through "proper" channels for a change and delivered with a true marketing push, as in a social-networked "I'm going to personally call every fan who buys this EP" push.
It's the right time, too, as the sorta Mac Miller, sorta Mike Posner, sorta will.i.am-type artist is now filtering all these influences through his own personality, which is charming, approachable, and uplifting, although there's plenty of evidence you wouldn't want to leave him alone with your unlocked liquor cabinet.
"On a night like tonight, I kinda feel like, anything's possible/We All-American" is how the opening "Lucky Man" effervescently rolls, coming off as a Black Eyed Peas-sized kickoff to a frat party.
Plenty of easy-rolling pop-rap tunes fill the rest of the EP, save for one disco-infused dance number ("Small Town"), and through it all, Allen's faithful producer RJF offers vibrant sounds and stylish beats, going the full Posner on the piano-driven "No Faith in Brooklyn" and drenching "High Again" in spacy echo and reverb.
Good times, and at eight tracks, plenty of it for an EP.