Lana Del Rey is a femme fatale with a smoky voice, a languorous image, and a modeling contract.
Not coincidentally, she didn't lack for attention leading up to the release of her Interscope album debut, Born to Die.
The hype began in mid-2011 with a stunning song and video for "Video Games," and it kept on rising, right up to her January 2012 performance on Saturday Night Live (making her the first artist since Natalie Imbruglia in 1998 to perform on SNL without an album available).
An digital-only EP offered four songs as a teaser from the album in early January 2012: "Video Games," "Born to Die," "Blue Jeans," and "Off to the Races.".