Expatriate Irishman Luka Bloom cloaks his Celtic folk songs in furious strumming on his "electro-acoustic" guitar, added instrumentation, and echo effects on everything, but he is still a folkie, blowing up his feelings to heroic proportions, whether it's the autobiography of "The Man Is Alive" or the romantic fantasy of "An Irishman In Chinatown." But the content is less convincing than the expression, which is more a characteristic of rock than folk.
It isn't that Bloom has much to say, it's that he's so passionate about saying it: he's more Bono than Bob Dylan.
Maybe it's an Irish thing.