In the cut-throat teen-pop supremacy stakes, the advantage of having your own television program can not be overestimated.
Not only does it increase exposure, but it also allows the group to establish a vital sense of character that the likes of Steps and B*witched can only develop in a less direct fashion.
Eschewing the standard songwriting teams for a variety of contributors, S CLUB 7 is certainly shot through with the same joie de vivre as the "Miami 7" show.
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