Performance dynamo and chameleonic entertainment personality Robbie Williams made a rapid transformation -- from English football hooligan to dapper saloon singer -- for his fourth LP, Swing When You're Winning.
Still, Williams' tribute to the great American songbook is a surprisingly natural fit with its intended target: '50s trad-pop patriarchs like Frank Sinatra and Dean Martin.
And just like those two loveable rogues, Williams has brawled and boozed in the past, but isn't afraid to wear his heart on his sleeve; in fact, he's one of the few modern pop stars to fully embrace affecting balladry and nuanced singing.
Williams and longtime producer Guy Chambers are also extremely careful with their product, so it shouldn't be surprising that Swing When You're Winning has innumerable extra-musical touches to carry it over: the cover features Williams relaxing in the studio in a period suit; his contract with EMI enabled the addition of the treasured Capitol logo at the top of the sleeve, and several tracks were even recorded at the famed Capitol tower in Hollywood.
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