Time Doesn't Notice is the Atlantic debut of Tallahassee's No Address.

The sound here is midrange modern rock.

Vocalist Ben Lauren has perfected a gritty Kurt Cobain whine, and he curses enough to let listeners know he means business.

Lead single "When I'm Gone (Sadie)" could be Stone Temple Pilots, but it could also be Crossfade, Future Leaders of the World, or even Puddle of Mudd -- bands applying the tenor of the grunge era to vague lyrical hedonism and repetition of obvious hooks.

"When I'm Gone," for example, revolves around Lauren taunting "La dee da dee da dee da dee," which makes the track a weird rock cousin to Eiffel 65's Euro-dance novelty "Blue (Da Ba Dee)." Time Doesn't Notice detours a little into softer territory, too -- while "Perfect" and "How Could I?" have the ragged guitar and pounding drums, "Too Proud" is rangy midtempo rock akin to Matchbox Twenty.

"Lasting Words" offers plaintive chords, too, and the band pulls out the acoustic guitars and mandolins for "Mother Sunday." They also approximate a post-grunge Tom Petty on "Never Coming Back." Tallahassee boys throwing support to a Gainesville guy.

So Time Doesn't Notice shows No Address' margins to be wider than those of their peers.

However, the album doesn't ultimately make much of an impression.

The next one might, but Time Doesn't Notice can't figure out what it really wants to be.